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		PRESS CREDENTIALS & REGISTRATION   Press Credentials for LFI 2010 All members of the working press must register and present valid credentials.   Qualified media representatives must present a valid business card (with individual's name, title and the name of an approved media outlet); a valid outlet-issued credential or the masthead from an approved media outlet with individual's name and title listed.   Freelance writers and photographers must present a letter of assignment from an approved outlet. Freelance writers or columnists not on an assignment must provide a copy of an industry-relevant bylined article, published within the past six months in an approved media outlet.   Electronic media representatives, including editors of websites, must present proof of an existing site with relevant editorial content and proof of circulation.   Who qualifies for Press Registration? Editorial members of approved print and broadcast outlets may register as working press*. Eligibility is subject to approval by LIGHTFAIR International.   Who does NOT qualify for Press Registration? All non-editorial employees and/or representatives Marketing personnel (PR, creative services, etc.) Publishing / Sales personnel (publishers, advertising, etc.) Writers & Publishers of personal or corporate newsletters Family members of legitimate media *Book authors’ eligibility will be determined on a case-by-case basis.   Non-eligible representatives (defined above) are required to register as Attendees.   However, PR representatives must register as an Exhibitor. A business card and proof of client relationship with an exhibiting manufacturer will be required.    Press Registration Online Media Registration coming soon! For questions regarding media registration for LFI 2010, contact Tara King, Senior Manager, Media Relations, at +1 404.220.2384.   Don’t Forget! Online Media Registration for all media (new and returning). Discounted, media-exclusive accommodations (at participating host hotels) All Media need to register for each course/seminar that you would like to attend (information will come following approval of press credentials). Two registration options: Submit all necessary contact information and credentials online, via the new press credential process. On-site registration at the Las VegasConvention Center.      Proper credentials are required. If you have questions about LIGHTFAIR International's Press requirements or if you wish to confirm that your credentials are acceptable in advance of the show contact:   Tara King, Senior Manager, Media Relations at tarak@lightfair.com or +1 404.220.2384 Trade Show & Conference Wed, May 12 – Fri, May 14, 2010   LIGHTFAIR Daylighting Institute  Mon, May 10 – Tues, May 11, 2010 LIGHTFAIR Institute Mon, May 10 – Tues, May 11, 2010   Las Vegas Convention Center  Las Vegas, NV     Exhibit Hall Dates & Hours Wednesday, May 12, 2010 10:00 AM – 6:00 PM Thursday, May 13, 2010 10:00 AM – 6:00 PM Friday, May 14, 2010 9:00 AM – 3:00 PM On-site Registration Hours Monday, May 10, 2010           8:00 AM – 5:00 PM Tuesday,  May 11, 2010          8:00 AM – 5:00 PM Wednesday, May 12, 2010     7:30 AM – 6:00 PM Thursday,  May 13, 2010        7:30 AM – 6:00 PM Friday, May 14, 2010        7:30 AM – 3:00 PM

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